Isn’t Inclusive Comms just good comms?
By Rebecca Roberts
When it comes to inclusive communications – how does your approach stack up? Are you regularly updating organisational guidelines, exploring ways to reach more people effectively or consulting with audiences groups about preferences?
Often, accessibility and inclusive communications can be seen as an add-on. A cost decision that sits as an additional layer in your approach to how you communicate about your organisation, athlete stories or events.
But seen as an integral part of being ‘good communications’, you can unlock far more, as Sarah Brown-Fraser, Head of Communications and Policy at Activity Alliance shares in our recent conversation.
Whether its formats to ensure more of your audience can experience your content, making sure all staff are consistent in the terminology they use and formats they consider, or reviewing and checking your own guidelines – it all contributes to raising the bar for what good communications looks like.
We talk about ways in which we can do this, examples of campaigns that stand out as best practice and things to avoid and how to centre your approach around the social model of disability.
Activity Alliance Inclusive Communications Guide https://www.activityalliance.org.uk/how-we-help/resources/60-inclusive-communications-guide
Activity Alliance Inclusive Marketing & Communications Training https://www.activityalliance.org.uk/how-we-help/programmes/1817-inclusive-marketing-and-communications
Gov Comms latest inclusive communications template https://www.communications.gov.uk/publications/inclusive-communications-template/
